Shopify Plus merchants can now build with Shopify Functions API.

Shopify Plus merchants can now build with Shopify Functions API.

Shopify Plus, the premium offering from the e-commerce platform provider, has announced the availability of Shopify Functions to its Plus merchants who are not using checkout.liquid customizations. This new feature allows Plus brands to create and deploy their own product or order discount functions using a custom app.

The rollout of Functions to eligible Plus shops will take place over the next few weeks. Brands that are currently using checkout.liquid customizations will not be able to use Functions at this time.

Shopify Plus offers a range of advanced features and services to help large and high-volume merchants grow and scale their businesses. With Functions, Plus merchants will now have even more flexibility and customization options for their online stores. They can create unique and tailored experiences for their customers, and build more powerful and effective e-commerce experiences.

"We're excited to introduce Shopify Functions to Plus merchants," said Harley Finkelstein, Chief Operating Officer at Shopify. "This new feature is a testament to our commitment to providing the best possible tools and services to help our merchants succeed. With Functions, Plus merchants will be able to build even more powerful and effective e-commerce experiences for their customers."

Shopify Functions is the latest addition to the Shopify Plus platform, which also includes features such as advanced reporting and analytics, dedicated account management, and priority support. These features are designed to help large and high-volume merchants grow and scale their businesses, and provide them with the tools they need to succeed in the competitive world of e-commerce.